About us
Consumers are not morons. Don't insult their intelligence. The best way to improve sales is to improve your product.
Brands, as the most important assets a company owns, should set the context of everything a company does
Developing a competitive branding strategy should mean developing a formula for how a branded business, product or service is going to compete based on thorough consumer understanding.'
The approach to branding as 'image wrapping' is as ineffective as it is meaningless. If a new brand only means a change of business cards and brochure covers, but the underlying product or service stays the same, consumers are just not going to get excited.
Consumer insights will need to direct what will be relevant and how to create a differentiated brand offering. Consumer insights will set the context within which to define the goals for the brand, and what policies will be needed to carry out these goals.